It is perhaps natural that a Birding company would choose a bird as their symbol. 

We chose the Noisy Friarbird as our symbol. 

The Noisy Friarbird is a large honeyeater that is uniquely connected with Australia [and southern New Guinea].
 It is noisy, conspicuous and gregarious
It is migratory [in the southern parts of its range] and thus capable of moving long distances.  
It is also quite bald

We feel that for these reasons this bird represents us quite well!

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